Centralis HR Marketing Site

Collaborated with Centralis HR, a boutique HR consulting service based in Cyprus, to design and develop a comprehensive marketing site. This freelance project involved more than front-end development; I played a dual role as a web developer and project manager. The challenge at the onset was to establish trust with the client regarding both design and technical abilities. Once confidence was built, I took the lead in driving the entire project. The goal was to create a website that not only showcased the client's services but also fulfilled her marketing needs.

My Role:
Conducted close collaboration with the initially skeptical client to understand and implement design and functionality requirements.
Successfully demonstrated design and technical abilities, gaining trust to manage the entire project.
Acted as a project manager overseeing the entire marketing project.
Managed external collaborators, including a logo designer, ensuring a cohesive brand identity.
Coordinated with a printing company for the production of business cards.
Technologies Used:
HTML5 | CSS/SCSS | JavaScript | jQuery | Bootstrap
Google Analytics: Utilized to gain valuable insights into user interactions, enhancing user experience, increasing website traffic, and optimizing marketing campaigns.
OWL Carousel: Implemented to create a mobile carousel slider, fostering user engagement by presenting content in an interactive format.
Challenges:
Established trust with the client regarding design and technical abilities.
Once trust was established, took full control and successfully led the project.
Achievements:
Successful delivery of a user-friendly and aesthetically pleasing marketing site.
Effective project management resulting in the creation of a consistent brand image across various platforms.
User Impact:
Empowered Centralis HR with an online presence, facilitating smoother client engagement and workforce management.
Key Takeaways:
Gained valuable experience in building trust and leading a project from conception to completion.
Contributed to establishing a strong online presence for a boutique HR consulting service.

Link to Project